On Sunday, I got back from 5 bliss-filled days in Memphis, Tennessee, where I was volunteering at and participating in the AIGA National Design Conference, Make|Think. AIGA, the professional association for design, holds a National Design Conference every two years. I was in Denver for the 2007 conference and in 2005 I was in Boston. Each conference always has it’s own theme, and this year it was Make|Think.
Purposely left open for each attendees’ interpretation, to me this year’s conference theme, Make|Think, is backwards. Shouldn’t it be Think|Make? Then I wonder if maybe that’s the reason for structuring it purposely opposite? Either way, the theme represents the dual roles of designers as makers of beautiful things and as strategic problem thinkers and solvers. Interestingly enough, Joe Duffy‘s recent article on Fast Company outlines the same idea of the conference, but reminds us to air on the side of simplicity in all aspects of the design process.
From the “thinking” to the “making, he says, “It begins with collecting as much input as you can regarding a particular subject and understanding the context of the world in which that product or service will exist and compete. It’s about looking for gaps in the marketplaces where others haven’t thought to go. It’s about finding the truth of an organization, where they’ve come from and what they’re capable of. And then it’s about organizing and mixing ideas and visual elements to deliver a succinctly meaningful and artistic perspective.”
It would be impossible to recap the amazingly, awe-inspiring time I had in Memphis amongst 1500 designers from across the country. In fact, much of it was captured by Alissa Walker of Gelatobaby who was the official conference real-time blogger. Make|Think with Gelatobaby is still being updated with articles, tweets using the #makethink hashtag and images on flickr that are tagged “makethink”. Here are a few of my favorites:
As Stefan Sagmeister reminded us during his main stage presentation, it’s a good idea to take a sabbatical and experiment. He closes his studio every 7 years for 12 months and spends his time trying out various little design experiments, for which there is never enough time while running a regular practice. You too can take a break from your routine. Join us next year for GAIN, AIGA’s Business and Design conference. Mingle with old friends, search for new ideas and find your inspiration.
See you in NYC!