Make|Think

On Sunday, I got back from 5 bliss-filled days in Memphis, Tennessee, where I was volunteering at and participating in the AIGA National Design Conference, Make|Think. AIGA, the professional association for design, holds a National Design Conference every two years. I was in Denver for the 2007 conference and in 2005 I was in Boston. Each conference always has it’s own theme, and this year it was Make|Think.

Purposely left open for each attendees’ interpretation, to me this year’s conference theme, Make|Think, is backwards. Shouldn’t it be Think|Make? Then I wonder if maybe that’s the reason for structuring it purposely opposite? Either way, the theme represents the dual roles of designers as makers of beautiful things and as strategic problem thinkers and solvers. Interestingly enough, Joe Duffy‘s recent article on Fast Company outlines the same idea of the conference, but reminds us to air on the side of simplicity in all aspects of the design process.

From the “thinking” to the “making, he says, “It begins with collecting as much input as you can regarding a particular subject and understanding the context of the world in which that product or service will exist and compete. It’s about looking for gaps in the marketplaces where others haven’t thought to go. It’s about finding the truth of an organization, where they’ve come from and what they’re capable of. And then it’s about organizing and mixing ideas and visual elements to deliver a succinctly meaningful and artistic perspective.”

It would be impossible to recap the amazingly, awe-inspiring time I had in Memphis amongst 1500 designers from across the country. In fact, much of it was captured by Alissa Walker of Gelatobaby who was the official conference real-time blogger. Make|Think with Gelatobaby is still being updated with articles, tweets using the #makethink hashtag and images on flickr that are tagged “makethink”. Here are a few of my favorites:

Make|Think by jkali1
By jkali1

Make|Think by girl*alex
By girl*alex

Make|Think by girl*alex
By girl*alex

and

Make|Think by Calebyte
By Calebyte

As Stefan Sagmeister reminded us during his main stage presentation, it’s a good idea to take a sabbatical and experiment. He closes his studio every 7 years for 12 months and spends his time trying out various little design experiments, for which there is never enough time while running a regular practice. You too can take a break from your routine. Join us next year for GAIN, AIGA’s Business and Design conference. Mingle with old friends, search for new ideas and find your inspiration.

See you in NYC!

Needed a lil’ sumthin’ sumthin’

I know, I know. It’s been a while since I last posted. I have no excuse beyond being busy, which nobody really accepts anymore anyway, so I digress.

The Urban Cowboy, New York City’s finest designer around – Mark Guthridge – sent me this video today. I just love it and wanted to use it to inspire me to start blogging again. A little inspiration goes a long way, huh?


Letterpress Poster Printing from Joshua Gerken on Vimeo.

Get Inspired!!! What is AIGA?

Many of my non-AIGA friends often wonder what I’m doing when I say “oh I have an AIGA meeting (or event, or happy hour, or conference or retreat etc).” This video was first unleashed during our Leadership Retreat last May in Omaha, NE and it explains what AIGA is and begins to quantify everything that we’re doing as a professional organization. It’s worth the 7 minutes (ooh! Don’t miss the outtakes at the end!)



We come together, with like minds, to share ideas and passions for promoting the value of design! For more information visit the national AIGA website http://www.aiga.org or my local chapter (DC) http://www.aigadc.org.

ADC Hall Of Fame 2008

It’s with absolute excitement and horray! that I’m able to say R. Roger Remington’s day has finally come! He has been inducted to the 2008 Art Director’s Club Hall of Fame!



Since 1971, the Art Directors Club Hall of Fame has recognized and honored those innovators who have made significant contributions to art direction and visual communications, and whose lifetime achievements represent the highest standards of creative excellence.

This year they’re honoring the following people along with Roger:
Alex Bogusky
Sir John Hegarty
Ray Eames
Maira Kalman
John Maeda
Bruce Weber

My experience with Roger has been through his teaching and devoted research to design history at RIT. There Roger has developed a unique scholarly resource, the Graphic Design Archive, where I worked for two years. This project involves preserving and interpreting the original source materials of 19 Modernist design pioneers such as Lester Beall, Will Burtin, Cipe Pineles (the woman whom my cat is named after), William Golden and Alvin Lustig among others.

Congratulations Roger!