Why Wegmans is the BEST: Reason #3
They know the importance of a strong identity (logo) and it’s marriage to the overall company brand!
This link a quick must read and a great site, (sent to me by my fabulous New York City Sister, Jenn [that's two N's]) shows the progression from their original mark in the 1930’s to their newest transition this year!
Wegmans THEN
Wegmans NOW
This makes me so excited! Not because they have a new logo, but because they understand the importance of promoting a company’s culture (live it and breath it daily) to establish their brand. It wasn’t an accident! It was intentional. It was thoughtful. It was smart. It is Wegmans.
Thanks for the kind mention of my logo blog. Happy holidays!